Being Curious
Hi! I am Gunjan.
I am a Strategic Designer and Researcher. I am endlessly curious and enjoy bringing clarity to complex questions. I apply empathy, systems thinking, and craftsmanship to strategic insights- to create interactive experiences, products, and services.
Life long learner
I started my career with a bachelor’s degree in Textile design and as a Color and Materials Designer for cars. Now, with over 10 years of experience across different roles, my skills and tools are drawn from diverse fields of practice : human-centered design, user and design research, business strategy, product management, anthropology, organizational change, learning and more.
I have worked with diverse methodologies like agile and scrum, ethnographic research, service blueprinting, business process mapping as well as experiment driven research.
My approach
I am curious about people, processes and systems- what makes them work, what makes them break apart and how can I imagine preferable and sustainable futures for them.
Across the product lifecycle
I am comfortable with uncertainty and enjoy working in the fuzzy front end as well as the muddy back end of the design process. I have worked across different stages of design and development and my range of work is well illustrated by this Triple Diamond diagram by Zen Desk.
Specialties
My strategic design and research services include but are not limited to:
User interviews and insight generation
Journey mapping and persona development
Market research and competitive analysis
Concept development and validation
New product development- from idea to launch
Collaborating with cross-functional teams including UX/UI designers, engineers, and PMs.
Exploring and understanding what makes people tick
My mission is to be a part of challenging transdisciplinary projects that create value for people and the planet. I am keen to work on climate action, FemTech, and sustainable futures.
I reflect and write about my practice and observations here. I am a voracious reader of fiction, design, business, and technology and an occasional writer of Hindi poetry. I also enjoy writing short climate fiction with a bunch of creative folks.
